nine times at a 10, the prospect won't buy because there's a subconscious lack of trust, right?

People can sense things. People oftentimes can read people, okay? And people can sense when

something feels off. So when you're uncertain, you're unstable, you're not taking care of

yourself, right? You're not keeping your own commitments or you're just fucking out of shape.

The prospect is going to be able to sense

that and it doesn't matter what you say, right? And not only that, those things are going to show up

in your content to a degree that you're not going to attract the kind of people that you want

because you're not putting off that sense, that subconscious sense of, oh, this is a person

with willpower. This is a person who I want to learn from and be led by.

What's happening, everybody? Welcome back, the fitness business podcast. Your co-host, Jordan here.

Excited to chat with y'all today. What we're going to talk about is objection handling to a degree,

but I'm also going to share with you this game changer tactic that you can use anytime an objection comes up, mainly financial, that will not only allow you to

overcome the objection, but also get a few referrals in the process, right? I mean, who doesn't

want to do that? So I want to talk, I want to first just, you know, set some context that the best

way to handle an objection ultimately is to avoid it before it ever comes up, right? So I'm going to

show you exactly how we did this in our business, T4E systems, which you guys have heard me talk about, but just for some credibility to kind of

to my own horn, I should say our horn, my wife and I's business and our team. But for five and a half

years, we helped over 3,000 clients in that business. We generated more than 5 million

revenue, eventually sold that company to nutrition dynamics, one of the bigger companies in our space. So what I'm teaching you here today, you know, across the board

on this channel is not just theory. Okay, it's stuff that we've actually done at a high level,

and we've used these same strategies and refine these processes in more than 3,500 health and

fitness coaching businesses through Impact Fitness Coaching Academy.

...