Anytime you meet somebody in public, it's the opportunity to turn them into a client.

Or if not them becoming a client, they might know somebody who fits within your niche,

you will.

So you want to nail the what do you do question.

Okay, so here's what most coaches do and why it fumbles.

They'll be like, or somebody asked, what do you do?

They're like, well, you know, I coach people online to reach their fitness goals.

It's too broad.

There's no emotional hook. There's no problem positioning. And people be like, oh, that's cool. I don't really know what you mean,

but whatever. Instead, we use a clarity framework, which goes like this.

Welcome back to the fitness business podcast. If you're watching this on YouTube,

what up Tube Squad, all maybe a thousand of you. But I'm excited to talk with you all today about a really important and critical topic,

which is like finding clients that doesn't require you to just live on social media, right?

Finding clients outside of social media.

Like it's a wild concept that you can actually do that in an online coaching space,

but it very well is possible.

I've done it a bunch and I've got

some crazy stories. I'm going to give you step by step tactics on how to do it. And, you know,

this isn't going to be a thing that you can scale. But some of my best clients that I ever would

work with were people that I met at airports, people that I met at, you know, business events or networking things or even even fucking the

park, you know, with my kids. Like I've, it's always been the case. All right. So quick backstory.

Craziest place, though, that I've ever heard of somebody landing high ticket fitness clients

...