Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week.

I just learned something that I did not know off camera.

So I can't wait to start this conversation, Lindsay, on camera. So you guys can hear this too.

Many of you, as I said in the intro, you know, I've probably met Lindsay in person at market and know her wonderful brand and her style.

But today I'm so excited about like the deeper things that

we're going to get to talk about. So Lindsay, welcome to the show. Oh, thanks, Ashley. Oh, it's going to be

so good. So in case anyone doesn't know about Lenny and Co, why don't you start by telling us a

little bit about the brand and then we'll dig into what came before the brand. Perfect. Yeah.

So Lenico is a Dallas-based jewelry brand. We specialize in ultra-lightweight sensitivity-safe earrings.

We primarily have earrings. We also have hair clips and handbags, but we love bright color and big fun statement earrings that are

accessible and easy to wear. I love it. You're you always have my vibe. I feel like when I see

you at market or I see you in photos, like I'm a dress and boots kind of girl and a big statement

earring kind of girl. And that's you to a team every time. I'm like,

oh, my heart. I think I literally have one pair of jeans in my entire closet. Like, I always wear

dresses or athletic clothes. It's like one or the other. There is no balance. It is either full

send, dress in boots, dress and heels, or like leggings.

I'm pretty sure if I lived in the South, I could do that.

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