Today I'm sharing my rapid visibility framework. This is the process I walk clients through when they need to get known and fast.

And one of the things that I wanted to share before we really get digging into this is that

many of you tell me that it's so scary to specialize or to choose a niche to focus on.

And the truth is, when you try to talk to everyone, you end up being heard by no one. It also makes it very

difficult to refer you. So everybody I know that is a generalist, it is tough to refer them

business because I like to refer specialists. So for example, if we just think about doctors,

if you need brain surgery, do you want to be referred to an internal medicine doctor? No, we always want to know who the

specialist is. And so it's the same, honestly, in every industry. It actually is like a counterintuitive

process. It feels like if you narrow down the group of people you're talking to, that there won't be

enough for you there.

And there are cases where you can niche down too far, but it's rare.

And I love the term micro-niche.

If you find a micro-niche to talk to and serve and do that well, you can always

expand out from there. But it just makes it so easy to refer people to you, but also makes your job

of gaining visibility easier because it's so much easier to explain to people what you do and who

you do it for. So if you don't know that,

if I was to meet you in an elevator or at a networking event or at the playground and I was,

we start talking and I say, hey, what do you do? And it took you 10 minutes to tell me, well,

then we have not shortened that up enough.

So I want you to be very clear on what you do and who you do it for. And again, when you're

starting out, that is something that you are trying to figure out. And that's normal. But for those

of you that have narrowed it down, we need to get you visibility.

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