The purpose of marketing and sales is to get more people into your program so that you can learn what your program needs to make it better.

Take Apple as an example. When they first launched the iPod, it was revolutionary. Okay, but they didn't just stop there.

They kept marketing and selling the shit out of that thing to get the product into as many hands as possible.

And then that's really where the magic happened. They saw how customers were using it.

You know, for example, some people were jailbreaking their iPods to browse the web and download

apps. So they're like, okay, we're going to listen to that feedback. And now we're going to

create an all in one device that has music, phone, internet, and they iterated based on the demand.

Hey guys, welcome back. In the last episode, we discussed measuring and closing the gap between what

perceived value is and actual value in your coaching program, which helps you to better market

and to better deliver. And then we also discussed how to survey your clients to determine what

they actually want and how to use that data to improve your program. So if you haven't listened to that,

go ahead and maybe check out that episode first. It's episode number 610, how to use that data to improve your program. So if you haven't listened to that, go ahead and

maybe check out that episode first. It's episode number 610, how to use client surveys to rapidly

improve your product and improve your marketing. Anyways, let's jump in and talk about how to

execute some of these things, right? How do you actually make your program better? What I'm going to

share with you are 10 simple ways to upgrade your coaching, offer, and keep clients longer and get more referrals, all that kind of good stuff, right? So, listen,

these things I'm going to share, they're not just theoretical. These are things that we actually

did in our own health coaching company that helped us to generate more than $5 million in sales

in just four years. We even had a $2 million a year, Not to brag, but it's pretty cool. But more important than that,

you know, over the course of our coaching careers, you know, between us and our team, we helped over 3,500 women, which is pretty cool. All right. So we also had a 93% retention rate. And that

wasn't the case before we executed some of these things, but after really boosted retention.

All right. So the thing is, most coaches think that they need

...