Your audience needs to see themselves in the story.

So thinking about where the client was before they joined, what was the pain that they were

experiencing in their life, not just their body, right?

Okay, maybe they were overweight and they were, but like, how did that pain show up?

Right.

Did that pain show up by hiding themselves in photos?

Okay.

Or not feeling confident to be to wear a bikini at the pool, right? You need to be specific.

Yo, what up, guys? Welcome back to the FitBIS podcast. Jordan here. A quick backstory before we

jump into today's episode, which is how to use client surveys to rapidly improve your product

and to also use that information to improve your marketing. But like I said, quick backstory.

When Aaron and I launched T4E Systems, this industry in this space was still relatively new. This was back in 2017.

In fact, she launched her business in 2013, which was like brand new, right? In terms of it

being not a very sophisticated market. So it didn't require a lot of like really unique marketing

strategies because it was so new, right? So, but when we launched,

we focused on what we thought would make our program most appealing to be able to get clients.

In other words, like what we thought was most valuable. So a lot of our marketing was around

our custom coaching app, right? It was super sleek and look at all these features. Or it was

the fact that we did weekly personalized check-ins or, you know, because we thought

that custom nutrition was everything, right? Or our open-off shower calls where clients could hop on

and ask us anything. And don't get me wrong, these things are important and useful features,

but we quickly learned two massive lessons that really changed a lot for us. So number one,

...