605. The Key Foundations Most People Skip Over When Starting a Product Business
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 22 July 2024
⏱️ 61 minutes
🧾️ Download transcript
Summary
In today’s episode, I’m so excited to share a segment from my guest appearance on the Insight Out podcast, hosted by the incredible Billy Samoa Saleebey, where I share insights from my own journey with my product business, Cuffs Couture, to help you hone in on the foundational pieces you need to nail if you want to have a successful business.
We discuss key strategies, such as understanding your niche, nailing your ideal customer avatar, tailoring products to meet your customers' desires, and creating irresistible offers that make your brand stand out in a crowded market. Plus I’m sharing actionable tips on perfecting your brand messaging, pricing, and product focus.
You’ll also hear me dive deeper into my personal growth journey and the pivotal role mentorship has played to help get me where I am today. Don't miss out on these invaluable insights that can help you grow your business beyond your wildest dreams!
Resources:
- Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
Hubspot’s Inbound Conference Visit INBOUND.com to see the lineup and grab your tickets today.
Imperfect Action Listen to Imperfect Action wherever you get your podcasts.
Transcript
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| 0:00.0 | So I like to say you can't reinvent the wheel but you can redesign it. |
| 0:03.0 | And so that's what I think people, they come up with the idea, |
| 0:06.0 | but they really need to know who am I serving, who is my ideal customer. |
| 0:10.0 | It's not a range of 25 to 65 year old women. |
| 0:13.2 | No, like you have to come up with exactly who that person is |
| 0:17.2 | and what the pain point, what's the problem you're solving |
| 0:20.0 | with the product. |
| 0:20.9 | And again, a shanel bag doesn't solve a problem but it meets a desire so I think that's a very first start like part of nailing your niche. |
| 0:32.0 | Hi I'm Jacqueline Snyder, and this is the Product Boss Podcast. I've helped launch and grow |
| 0:38.5 | thousands of product-based businesses, even one of my own. And over the last 20 years I've seen behind the |
| 0:44.8 | scenes of businesses just like yours. Whether they are makers, manufacturers, |
| 0:49.5 | artists, or food and beverage businesses, I have spent so many hours studying it all. |
| 0:55.0 | I've discovered what makes them successful, what mistakes they could have avoided, |
| 0:59.0 | how did they turn their ideas into a successful business? |
| 1:03.1 | And what are the strategies that they have used |
| 1:05.5 | to make more sales and be discovered by more customers? |
| 1:09.0 | And this is what this show is all about. |
| 1:12.1 | Whether you're just starting out or you're looking to become a million dollar product boss, |
| 1:16.0 | I'm here to give you the permission to chase your dreams, |
| 1:19.0 | no matter how big or small. |
| 1:21.0 | All you need is the right mindset, a little courage, strategy, and support, and you |
| 1:26.0 | too can be the next million dollar product boss. |
... |
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