I'm pulling my driveway. We all know what that means. It's time for the drive to work.

Okay, so today's topic came from my blog. I talk a lot when answering questions about market research.

I talk a lot about why we will or won't do something because all of you are or aren't interested in it.

And so someone said, hey,

could you talk about market research? So yes, I can. And that is today's topic. So let me,

when I say market research, by the way, I'm using a broader term. And what I mean by that is

the collection of any data that we can use to then make decisions about how we make the game.

So when I talk about market research today, I'm going a bit broader than, I mean, I will

talk about questionnaires and things like that, which are more traditional market research,

but I'm talking in the broader sense of finding out what you all like and acting accordingly.

Okay, so today's podcast breaks into three parts.

The first part, and probably the lengthiest part, is about gathering the data.

How do we gather data?

What data do we gather?

I'll talk all about that.

The second part is analyzing data.

How do we analyze the data?

And a big part of doing market research is not just collecting the data.

It is understanding the data and using it to realize things.

The third part is using the information in design.

It's like, okay, we've done market research.

We've learned things.

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