Hello and welcome to the Achieve Your Goals podcast, the show that empowers you to wake up to your full potential and achieve your biggest goals and dreams.

I am your host, Hal Elrod, and I invite you to join us each week as we share actionable strategies to take your life to the next level,

as well as interview world-class experts and entrepreneurs who have achieved extraordinary goals

themselves and we ask them to give you a peek behind the curtain and teach you exactly what you

need to do to do the same. Ready? Here we go.

Hello friends. Welcome to the Achieve Your Goals podcast. This is your host, Hal Elrod, and I'm a little bit under the weather, so it might sound a little off today. And please pray for me because tomorrow, my son and I are supposed to go for a very special father's son wilderness retreat in Idaho. And we need to be better for it. And both of us are under the weather as of yesterday. Actually, by the time you listen to this podcast, the retreat will be over. So I don't know if you can retroactively pray if that's a thing. But anyway, good vibes are what I'm trying to send me and my son so we can feel better tomorrow because if we don't feel better, they won't let us go. And that leads us to today's

podcast episode, which is what matters most, or I should say rediscovering what matters most,

which by the way, might be the title of my next book. It's a talk that I've given twice now.

And the first time was impromptu. It was something that I felt just called to share in the moment. And let me explain.

So I was at an author mastermind last month, but a month ago. And the last day, that morning,

I hadn't spoken at the event. And the last two years, I had spoken at this event. It's a small,

like 50 person, like a true mastermind of top authors. And I think you have to have sold 100,000 copies of your book minimum to be allowed to go to the event. And so these are all my peers and people that I look up to. I mean, James Clear was there who wrote Atomic Habits. There's some really incredible authors who I like reminds me of high school. I don't know about you, but like when I was in high school, like, oh, I'm not part of the cool group. Like, these are the cool kids. And that insecurity plagues me as a 46 year old man to this day. And it's when I'm in rooms like that where I'm like, oh my gosh, like I don't belong here. You know, the imposter syndrome. So the last day, I wasn't planning on speaking because

I'd spoken in the last two years and I'm like, I've pretty much shared everything that I know

about selling books and building a brand. So I don't feel compelled to share anything else.

And on the last day at the event in the morning, Tiffany Aleash spoke. And she wrote the book,

Budget Nista. She's known as the Budget Nista. And she also has a show on

Netflix and really amazing woman. And she was sharing a just tragic yet inspiring story about

her husband who died of a brain aneurysm. And he was in his 40s, really healthy, fit.

And one day, he called her and said he had a headache and it felt weird.

And he was going to go check into the emergency room or the urgent care.

And a few days later, he passed away.

And she's sharing this story and the room, many of us are in tears or choked up. And like, it was just such a gut-wrenching experience that she was sharing.

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