604: How to Grow and Monetize Your Personal Brand with Rory Vaden

Achieve Your Goals with Hal Elrod

Hal Elrod

Goals, Lifesuccess, Success, Goalsetting, Halelrod, Business, Achievement, Lifestyle, Motivation, Productivity, Miraclemorning, Self-improvement, Education

4.8 • 1.4K Ratings

🗓️ 24 September 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When most personal brands fail to achieve their full potential, it’s not because the message isn’t valuable; it’s generally because the focus is diluted, the strategy is scattered, and the mission gets lost in the noise.

Most entrepreneurs are trying to be everywhere at once, chasing multiple income streams, or mistake branding for self-promotion.

The result? Limited results and a message that never reaches the people who need it most. And as you’ll hear from today’s guest, “The Best Form of Marketing Is A Changed Life.”

Rory Vaden is a Hall of Fame keynote speaker, bestselling author of Wealthy and Well-Known (get the audiobook FREE here), and co-founder of Brand Builders Group. His clients include leaders such as Lewis Howes, Ed Mylett, Amy Porterfield, and John Maxwell, and his expertise helps mission-driven messengers turn their reputation into revenue without compromising their purpose.

In our conversation, Rory shares why personal branding is first and foremost a spiritual mission, how service (not self-promotion) is the key to long-term success, and why multiple streams of income is the wrong strategy when you’re starting out.

You’ll also learn the five proven ways to monetize a personal brand, why fear is a signal of self-centeredness, and how clarity of mission removes fear altogether.

KEY TAKEAWAYS

The Best Form of Marketing Is A Changed Life
Rory’s Definition of Personal Branding
Our Deepest Purpose In Life Is From Helping Others
Your Power is Serving The Person You Used to Be
Why Most Personal Brands Struggle to Make Money
The Law of Reciprocity: You Will Get Paid Eventually
How You’ll Know If You’re Being Self-Centered
Why Multiple Streams of Income Is the Wrong Advice
When You Focus On Just One Thing At A Time
The Five (5) Ways to Monetize a Personal Brand
The DARES Framework for The Perfect Business Model
How to Get Rory’s Free Audiobook

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To get full access to today's show notes, including audio, transcript, and links to all the resources mentioned, visit MiracleMorning.com/604

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Transcript

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0:00.0	Hello and welcome to the Achieve Your Goals podcast, the show that empowers you to wake up to your full potential and achieve your biggest goals and dreams.
0:09.6	I am your host, Hal Elrod, and I invite you to join us each week as we share actionable strategies to take your life to the next level,
0:16.5	as well as interview world-class experts and entrepreneurs who have achieved extraordinary goals themselves,
0:22.6	and we ask them to give you a peek behind the curtain and teach you exactly what you need to do to do the same.
0:27.9	Ready? Here we go.
0:31.2	Welcome to the Achieve Your Goals podcast. I'm your host, Hal Elrod, and today it is my great pleasure to bring out my friend and author of the new book, Wealthy and Well-Nown, Build Your Personal Brand and Turn Your Reputation into Revenue.
0:44.8	Rory is also an eight-figure entrepreneur. He walks his talk and he's a Hall of Fame keynote speaker.
0:50.9	Now, his expertise focuses on helping individuals build a distinctive and influential
0:55.6	personal brand that will enable you to reach and impact more people while generating more
1:00.2	income for you and your family. And today is going to share why your personal brand is as much,
1:05.9	if not more, a spiritual mission than it is just a financial decision. Why pursuing multiple streams of
1:13.2	income is the wrong approach and the importance of having a primary business model. He's also
1:19.5	going to share the five different ways to monetize a personal brand starting immediately and a heck
1:24.7	of a lot more. So it is my great pleasure to introduce you to Rory Vaden
1:28.4	and have him help you build a multi-million dollar personal brand that can help millions of
1:33.8	people transform their lives based on your expertise. Rory Vaden, it is good to see you, brother.
1:43.5	Brother, it's always good to see you. I'm so inspired by you and always have been an honored to be here with your people. Yeah, no, this is cool. We have a lot of love for each other, I think. So it's really, you know, even before we hit record, we're just biving and connecting and edifying each other, you know. So we got all that out of the way, all the touchy
2:02.2	feels so now we can get down to business. I mean, I would just say, because you know, like,
2:05.6	obviously we work with personal brands. And we got into this space to help mission-driven messengers.
2:10.2	We got into this space because we felt like there are people who can change the world,
2:14.9	who care about changing the world and they're getting
2:18.0	overshadowed by people who want to just make money and want to take advantage of people.
	...

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