602. From 60-Hour Weeks to 4: A System for Building a Business That Doesn't Own You

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 2 January 2025

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you were ecstatic to build your own business so you could finally have freedom only to build a prison for yourself where the warden (you) is an absolute dick, this episode is for you. We have both been there before and it took learning the hard way to finally find freedom. True freedom is found through systems, people, and removing yourself at different stages. We'll also talk about who to hire when and why brand is incredibly important for hiring as well.

Time Stamps:

(0:30) Creating A Business For Freedom

(1:25) What We’ll Cover Today

(3:09) Middle Class Mindset

(3:40) Your Income Goal

(7:00) Where To Find VA’s

(8:00) “I Can Only Do This”*

(9:48) Being Forced To Systemize

(10:10) Understanding Brand

(11:15) Hiring Roadmap

(13:30) Don’t Create A Business To Become A Prisoner To It

(14:10) Please Share This Episode

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Transcript

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0:00.0	There are two sides of this. Most of us only want to do the things in our business that we're
0:03.1	really good at and that we enjoy. That might be doing the things that you're used to doing,
0:06.8	right? But for coaches, especially health and fitness coaches, that usually means things like
0:11.5	programming, workouts, coaching clients. But the brutal truth is, amateurs want to do what they love,
0:16.3	whereas pros learn to love what it takes. What up, yall? Jordan here. He co-host fitness business podcast.
0:22.9	Let's jump right in. Did you know that 89% of business owners say that they often work on the
0:27.9	weekends just so that they can catch up on the work that they didn't finish during the week?
0:31.4	And look, I'm not against working on the weekends if you want to. But the problem is most of us
0:35.6	create businesses that we want to give us freedom
0:38.4	and to give us the flexibility to be able to work from anywhere, right? The ability to make more
0:42.6	income for ourselves. But what ends up happening is we become slaves and the business owns us
0:48.3	rather than us owning the business. Okay. So look, trust me, I get it. Okay, I personally have
0:53.8	been here. And I also watched my wife when
0:56.3	we met go through this exact journey uh in fact we were both working 60 70 hours a week in our own
1:02.2	health coaching business t4 e systems and we were making great money sure but we were honestly
1:07.5	miserable we had no time to spend with our with each other and for ourselves. And so in this
1:13.1	video or in this podcast, however you're consuming this, I'm going to show you exactly how we went
1:17.7	from 60, 70 hour work weeks to be able to work just four hours a week in that business while
1:22.0	maintaining seven figures. I'm also going to share with you the three biggest mistakes that
1:25.6	keep most business owners trapped in their business. And then I'm also going to cover the exact roadmap that we used
1:31.7	to hire, to delegate, which includes when to hire, who to hire, and how much to pay them.
1:37.7	And I'm also going to finally share why building a strong brand is actually crucial for not only
	...

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