So I had the pleasure today of unboxing one of the new IMAX.

Have either of you done this?

I don't think so.

Why?

Yeah, I haven't. Why are you, why are you in possession of a new IMAX?

It's not for me.

I was helping someone else set it up, but I was unboxing, and I I got to say it was a pleasure like it gave me such kind of old apple fun

vibes even though like in certain ways it's very modern you know because it has all of

apples all like you know paper-based packaging now like you know there's no

plastic anywhere which I really do like by the way I think we've talked about that in

the past but generally speaking apples packaging has gotten really really

really good and aren't they using like the bags from the Apple store I think like

even the handles which feel like their rope are actually like recycled paper

or something like that?

Yeah, that was one of the first paper things that they did,

ages ago, years and years ago.

But yeah, so the I-Mac box is, like, it's, in many ways it has a lot of the similar

elements as like the Mac Pro and

XDR boxes with like those big like arrow panels that like kind of

butterfly out when you open it up but of course obviously in the consumer line

but it's still like it's pretty elaborate cardboard work to make

like this pretty well-cushioned thing with no plastic anywhere in sight it's it's

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