How's it going? Not too bad. How about you? Good. It just occurred to me. I already started recording before you showed up. So you're listening to me briefly watch some tickety talks that some friends had sent me.

There is no less cool way to say that than the way you just said that.

There's breaking news today that apparently Apple is now dividing the king of the App Store into two

different positions I guess one for the traditional App Store and one for the EU and you know it's other

countries like bespoke App Stores and I was saying to John you know we should talk

about this because otherwise we're going to have everyone

writing into us saying, hey, you didn't talk about that.

What's the deal?

And John, you seem to think it's not worth talking about.

No, I don't think this is super interesting unless we get more information than we have right now

because, so we all know if you

listen to the show that there's a bunch of different rules that Apple has to follow in the

EU and soon to be in other countries in fact there already is in some of the

countries different rules.

And so they're dividing App Store into someone who's in charge of figuring out what you

got to do to follow the EU rules and then someone who's in charge of Apple's App Store

or where you just get to follow Apple's rules.

But still, at the top of the organization is the same person.

Phil Schiller is still in charge of the store, and it makes perfect sense

organizationally to say, okay, you subordinate, whatever person take care of the EU stuff and you take

care of the non-EU stuff.

I don't think it signals any kind of policy change.

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