How do we take one listing and generate two to three more?

That's exactly what we're covering on this week in marketing.

If you're paying attention to what's going on in real estate,

which of course, as a professional, you should be.

It's incumbent on you.

You'll know that the average days on market of listings

across the US, Canada, and elsewhere is on the rise.

Now, front knot, this is not a fear mongering, doom and gloom,

collapse or crash kind of real estate conversation,

to the contrary.

Today, I really want to explore what I believe is

a strategic opportunity to position yourself

as the listing agent of choice in your local marketplace.

So, hear me out for a second.

In all candidness, agents have been facing a major marketing

challenge over the past couple of years because when listings

literally hit the market and sell within, I don't know,

18 minutes with multiple offers,

that really leaves insufficient time to actually do

adequate marketing to properly expose a property

to the largest pool of ready-willing enabled buyers.

It just isn't enough time.

...