All right, today we're talking about trends.

So I have this list I've been keeping.

I want to bring it to you today and riff on those with you because a lot of success

and business just comes from surfing the right way.

I feel like I can rule the world.

I know I could be what I want to.

I put my all in it like no days off.

On a road, let's travel, never looking back.

I think founders like to believe that it's our own genius that's causing our success.

And when it's failure, then it's market conditions.

And actually, often it's the opposite.

It's the market conditions that can create success or really amplify your success.

And I've learned the hard way that the most important thing is finding the right wave to surf.

Have you ever been on the inside of a product that has taken off like that? I haven't.

But like I've had friends who they'd be texting me as it was happening. But have you ever

seen that? Yeah, a couple of them. There's one that we did recently that I invested in my friend, and they're doing a, I can't say, I don't want to say the thing, because the trend is like still going.

It's still hot right now.

But it's a health, it's a health supplement.

And so, like, you know, in the health world, there's just like every few years there's a new diet trend there's a new like um you know

a few years ago a big thing was like leaky gut and it's like oh my god leg gut health leaky gut

i got to do something about that and so there's these things that just come in these waves of

awareness and um so we backed one of those and it just is crazy growth. I mean, zero to 30 million in one year.

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