6 Reasons Undercharging Hurts Your Business (Stop Undercharging For What You Do)
Dan Lok Show
Dan Lok
4.9 • 825 Ratings
🗓️ 23 May 2019
⏱️ 15 minutes
🧾️ Download transcript
Summary
What’s the secret to making $100,000 or more as a consultant and coach?
Well, to answer that question, you need to ask yourself: could you charge more for what you do? And if you charged more for what you do, would you be willing to deliver more value to your clients?
If the answer to those questions is Yes, then you need to stop undercharging for what you do. To make six figures or more in your business, start charging premium prices for your consulting business from day one. Here’s why.
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Transcript
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| 0:00.0 | Hi, this is Dan Lockett. |
| 0:07.0 | Welcome. |
| 0:09.0 | Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades. |
| 0:18.0 | He helped millions of people to move past the mental barriers that were holding them back |
| 0:24.5 | from stepping into their power to become a better version of themselves and live a kick-ass life. |
| 0:32.3 | I know this firsthand as I'm Jenny, Dan's wife. |
| 0:44.6 | And here's your host, Dan Locke. No price is too high for success, |
| 0:51.2 | but almost every price is too high for failure. Today, Dan shares the six reasons undercharging hurts your coaching and consulting business. Now here's your host, Dan Locke. |
| 1:00.0 | This is Dan Lock. I'm looking to groom. I'm looking to foster. I am looking to embrace, |
| 1:07.0 | nurture and nourish a very small group, a handful of elite business owners who think differently, |
| 1:15.6 | who process differently, who see the world differently, |
| 1:20.6 | who aren't being held back, no excuses, no guilt, no nonsense. |
| 1:26.6 | This is an opportunity that is designed |
| 1:31.7 | only for those who want it all. |
| 1:34.3 | And those who want to be the next mini Jeff Bezos, |
| 1:38.7 | where you've got something truly unique |
| 1:41.1 | that everyone wants to be a part of it and you decide who you let in. What I'm telling |
| 1:48.8 | you is this. If you want to create generational wealth in the age of disruption, if you want to make |
| 1:57.7 | the kind of money where you can't spend it, that's what Dragon 100 is all about. |
| 2:06.4 | We're not talking about a laptop lifestyle business. We're not talking about getting a new car. |
| 2:13.6 | We're not talking about a couple million bucks a year. That's a joke. |
| 2:20.4 | This is an eclipse. |
... |
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