#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It)

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.7 • 2K Ratings

🗓️ 18 April 2016

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Feel like your sales copy falls flat? Join Donald Miller for a conversation with world-renowned copywriting and marketing pro Ray Edwards. You'll discover Ray's six-part formula for writing persuasive sales copy, including one critical element most people overlook. Skip it, and watch your sales tank. If you want to dramatically improve your sales letters, email campaigns, pitches, and landing pages, don't miss this episode!

Visit http://buildingastorybrand.com/6 to get an unedited version of the interview with Ray Edwards, along with a video of Don's website critique.

Transcript

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0:00.0	Hey everybody welcome to the building a story brand
0:07.4	podcast with a podcast that is devoted to help you clarify your
0:10.4	message so more customers engage.
0:13.4	J.J. It's great to be back with you.
0:15.2	Good to be with you, Don.
0:16.2	J.J. Peterson is our co-host, Dr. J.J. Peterson.
0:18.9	The very one.
0:19.6	Dr. Jay.
0:21.6	You really like calling me though. I do. And you know what? Surprising you're very good at basketball.
0:26.0	Yes. You're actually a great shot.
0:28.0	Five, three and three quarters. Yeah. Yeah.
0:30.0	Yeah. So the name fits in that sense too.
0:32.6	I got skills.
0:34.0	Brother, we are almost done with season one.
0:36.0	Is that crazy?
0:36.7	This is episode six.
0:37.5	We devoted one episode to each part of the Story Brand framework.
0:40.6	Yeah.
0:41.2	And today is failure.
0:43.3	Yeah, my favorite.
0:44.4	You and I are both experienced.
0:47.7	That's why.
	...

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