#7: Scott Hamilton—How to Show Up, Hit Your Goals, and Win Big
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 24 April 2016
⏱️ 45 minutes
🧾️ Download transcript
Summary
What really drives true success — whether it's on the ice or in the office? In this episode, Donald Miller talks with Scott Hamilton, Olympic gold medal-winning figure skater and humanitarian. They dig into what it takes to accomplish your biggest goals and beat the competition, plus what will derail you along the way. Apply Scott's hard-won wisdom, and you can achieve whatever crazy-big dreams you have for your life or business.
Visit http://buildingastorybrand.com/7 to get an unedited version of the interview with Scott Hamilton, along with a video of Don's website critique.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the Building and Story Brand Podcast, the podcast that exists to help you clarify |
| 0:09.9 | your message and grow your business. |
| 0:12.1 | I'm your host Donald Miller and I'm here with my co-host |
| 0:15.0 | J.J. Peterson. |
| 0:16.0 | Hi Don. |
| 0:17.0 | I can't believe it's episode 7, the final episode of the first season |
| 0:22.0 | of the Building Story Brand brand podcast we did it we say we did it well we didn't we really |
| 0:26.7 | showed up we showed up to talk to a microphone we have a producer named Tim sure who did nothing and thank you. We are just we really did this all by ourselves |
| 0:36.4 | We literally stood behind him the whole time and said we press this button. Yeah. |
| 0:40.0 | We record about six hours of me and J.J. Talking for every podcast and get it down to a 12 minute |
| 0:46.8 | introduction and that's because of Tim Schur. Yes, you're welcome America. |
| 0:51.0 | First season, Amazing. Michael Hyatt opened this up. |
| 0:54.0 | If you haven't heard that interview, he lets us know who your customer is. |
| 0:57.8 | That's the first part of the Story Brand framework. |
| 0:59.6 | Know who your customer is. |
| 1:00.6 | Treat them like the hero. |
| 1:01.9 | Mike McHarg, Science Mike, one of the smartest guys I know, |
| 1:05.1 | talked about if you don't define your customer's problem, |
| 1:08.1 | you're not engaging them in a story. |
| 1:10.1 | Dave Ramsey talked about playing the guide, |
| 1:12.2 | being Yoda, to your Luke Skywalker customer. |
| 1:15.2 | Claire Diaz Ortiz was in there talking about how you have to give your customer a plan. |
... |
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