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The StoryBrand Podcast

#5: Jonathan Davis—How to Make Your Call to Action Irresistible

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.72K Ratings

🗓️ 11 April 2016

⏱️ 27 minutes

🧾️ Download transcript

Summary

As anyone who's ever bought a set of kitchen knives at 2 a.m. will tell you, infomercials are selling machines. And in this podcast, you'll discover exactly how and why they work so well. Donald Miller talks with infomercial producer Jonathan Davis to uncover the secrets of getting people to take action and respond. Apply these proven strategies to your own marketing, and you'll get more people saying YES when you ask them to buy, inquire, or get involved.

Visit http://buildingastorybrand.com/5 to get an unedited version of the interview with Jonathan Davis, along with a video of Don's website critique.

 

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Building a Story Brand Podcast. I'm your host Donald Miller.

0:08.0

This podcast exists to help you clarify your message so that you can grow your business.

0:12.0

I'm here with the co-host

0:13.0

Dr. J.J. Peterson. Happy day to you good sir. Happy day to you as well.

0:17.0

This to me is a really exciting day on the podcast. I love it. You like it.

0:21.9

I'm glad because I consider myself a fan of

0:24.8

infomercials I know you do you know there's some there's a connection

0:29.4

between writing a good memoir which is probably how I'm best known writing a good

0:33.8

novel writing a good symphony and now I'm about to offend everybody listening

0:37.8

and creating a good infomercial because you've got to convince people of

0:41.8

something they're so entertaining and what I love is how many snuggies you actually own.

0:47.2

And all honestly I think we have three.

0:49.6

I know because there was this face, I don't know like three years ago where everybody's giving them away for Christmas.

0:54.1

I think we have three snuggies.

0:56.9

Lucy, our Chagall Lab doesn't have one yet, I'm a bit upset about that.

0:59.7

Well, that needs to be taken care of, and it might be after this.

1:03.0

Yeah, my address is.

1:05.0

I like them.

1:07.0

There was a reality show a few years ago called Pitchman

1:12.0

and it was Billy Mays Hayes.

1:15.8

Is that it?

1:16.8

I'm Billy Mays Hayes.

...

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