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The Tom Ferry Podcast Experience

6 Lessons from 230,000 Coaching Sessions | Outliers Series

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 29 January 2026

⏱️ 35 minutes

🧾️ Download transcript

Summary

Welcome to the first episode of Tom’s brand-new Outliers Series—a multi-part deep dive into the habits, decisions, and psychology of real estate’s highest achievers!   In this series, Tom sits down with agents who are setting the example for how to compete at the highest possible level in today’s market.   Tom kicks off the series talking to Chase Guiles – a TF Lists, Top Performing Agent honoree whose rapid rise has been anything but accidental.   In this episode, you’ll get insights that Tom gained after analyzing 230,000 anonymous coaching sessions—and see how Chase embodies these principles through concrete actions and decision-making.   Chase’s story is an example of how any agent at any level can mimic the principles of success in their own journey and skyrocket their productivity, their brand, and their GCI.    You’ll even learn Chase’s YouTube strategy, including why “boring but searched” beats flashy content, how to structure CTAs that convert, and the biggest mistake agents make on camera.   This episode gives you a clear look at: The behavioral changes that create breakthroughs How to align your goals with your actions The secrets to emotional regulation (the biggest success indicator for agents)  Chase’s YouTube pipeline framework   If you’re serious about elevating your career, mastering today’s market, and becoming the outlier in your office, this is your blueprint.   Watch now. Take notes. Then take action fast.   P.S. As you’ll learn in the episode, Tom Ferry Coaching has been instrumental in Chase’s journey to real estate success.    If you want to mimic his rise and seize your highest potential, schedule a free Strategy Call to see if coaching is right for you: 👉https://www.tomferry.com/free-coaching-consultation/

Transcript

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0:00.0

So here's the thing, entrepreneurs, leaders, salespeople.

0:05.0

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

0:10.0

And we want to do it better, faster, and more seamlessly. Why?

0:14.0

So we can actually enjoy our lives, take vacations, and spend the quality time we want with the people that we love.

0:20.0

How do we do all this

0:21.6

without spending a fortune or running ourselves ragged? That's the big question, and this show is

0:26.9

dedicated to the answer. So what have we learned after 230,000 completely anonymized coaching

0:35.3

sessions inside of our platform, that there is a difference

0:38.9

of six things for someone who's an outlier in terms of performance and somebody who's

0:44.5

underperforming their potential. So for this show, I'm just meeting with great people that are those

0:50.1

outliers to help you understand what are the behavioral changes you need to make if you

0:55.5

want to have outlier performance. So today I've got Chase Giles in the house. Thank you so much for joining me, man. Tom, it is a honor to be here. I'm so thankful. Well, your coach said to you kind of off camera, your coach was like, you have to interview this guy. Well, it means a lot. Christy's the best. She is, she is exceptional.

1:11.9

So give them some back.

1:13.6

Like we were talking off camera for my friend here.

1:15.4

Like, you know, 10 years in the business, but like four years, you were in college

1:19.0

with a real estate license.

1:20.6

Yeah.

1:20.9

Give us a little backstory on that.

1:23.1

And then we'll get into the whole story behind what you do, what you do.

1:25.9

Of course. When I was in high school, my parents got their licenses.

1:28.6

So I was kind of around it and quickly kind of fell in love. Like always I've had an entrepreneurial spirit. And in college knew that I like sales. I liked architecture. Like probably it seems like a decent path. And then like hustled my way through it while I was going through school. So did it take Friday classes, would come home on Thursdays, work open houses, work some buyers. It's summertime. It was kind of like an internship in some ways. Sure. My parents were very much so like, you're on your own. Like, you can ask us questions, but no leads or anything, which is a great way to learn. But they were new to the business also. Exactly, Right. So yeah, fair. You know, so they're, none of us know. Vocused on themselves a little bit. But yeah, like after college graduated, said, I'm going to give this a really good, committed shot. Okay, Chase, hold on, though. Did you sell any homes in college? Yeah, yeah. How many? Probably three total, like probably one per year. Okay. Realistically, you're not home for enough time or those things. But it was a great way to make sure that, okay, after senior year, I want to give this 100%, like, did I have enough exposure to a lot to enjoy it? And so I am still in my market that I went to high school in, which is the Woodlands. And so that, I think, is a great advantage of that, like, hyperlocal expertise. A hundred percent. So just for context, for the listener, you're in Woodlands, Texas, kind of outside of Houston, right? For those of us that know, where are you going to college? Texas A&M. So an hour and a half. Yeah. Okay. But an hour and a half when you're a college kid is like, you know, an airplane away. Yeah, exactly. Right?

3:26.9

So to come back Friday, Saturday, Sunday, work real estate, then go back to school. Plus, you're taking tests and exams. Did you have any social life in college? We did. I mean, it wasn't every single weekend, but it was a, it was definitely commitment. You know, I wanted to, you know, make sure I invested. And I was also hungry. Like I'm, you know, like I said, like as soon as I graduated, it was three open houses a weekend. So I wanted to get after it. I saw the potential of my dad prior to real estate, like, and still is in the sales, you know, capacity. Right. He still has that kind of job. And so seeing that there's like, you can make what you put into it was really, really attractive.

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