598: Do You Have a Frankenstein Business?
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 19 October 2023
⏱️ 23 minutes
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Summary
When you look at what you have built with fresh 👀 eyes, is it a mish-mashed business of different offers, haphazardly piecemealed together over time?
Does your business feel disjointed, jumbled and even chaotic?
One of our clients said she felt she had built a “Frankenstein” Business and I know so many of you can relate.
On today’s Halloween-themed episode, I am joined by $ix Figures Lab coach, Elizabeth Cook, as we explore how a Frankenstein business is created, what you can do to bring your business back to the living.
Could you use some help in simplifying your business?
Join me for a special live workshop where we will analyze your business and plan for 2024 - TOGETHER. >>> bizchix.com/ceoday
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This episode was first published at BizChix.com/598.
Transcript
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| 0:00.0 | Welcome back, Elizabeth Cook. We have a fun topic today. Yes, when I saw this one in the notes, |
| 0:07.9 | I just laughed out loud because I understood exactly, but it's just a different way to describe it. |
| 0:13.2 | So what are we talking about today, Natalie? Well, it comes from a client who shared this on a call. |
| 0:18.2 | I mean, I feel like it was like three to six months ago. And she said, |
| 0:22.3 | I think I built a Frankenstein business. Yes. And I said, that needs to be our Halloween episode. |
| 0:28.1 | I'm writing that down. Yes. It's so relatable. So what did she mean by that? How would you |
| 0:33.6 | describe a Frankenstein business? Well, I'll share what I thought and then maybe you can share what she thought. |
| 0:39.1 | And then I want to hear a Halloween memory you have. |
| 0:42.5 | I haven't told you I'm going to ask this. |
| 0:44.0 | Okay. |
| 0:44.3 | And I'm going to share one of mine. |
| 0:45.3 | Okay. |
| 0:45.8 | I can go first to give you time to think about it. |
| 0:47.4 | But first, let's talk about what a Frankenstein business is. I understood it to be, it felt like it grown into this monster that had been like put together |
| 0:59.2 | by scraps and was feeling kind of scary. I felt like an out of control feeling. What I took it to |
| 1:06.0 | mean, and this is related to this, but that she was in a state of experimenting, and she had made a couple |
| 1:13.1 | different iterations in her business trying new things, but hadn't let go completely of the old |
| 1:20.7 | things as she was trying new things. And so some of her offers were serving very different types of clients. |
| 1:29.7 | She was solving even different problems for totally different sectors, you know, in terms of what type of industry and stage of business. |
| 1:38.6 | So it felt very disjointed. |
| 1:41.3 | I think you know you have a Frankenstein business. |
| 1:43.6 | If the question, what do you do and who do you do it for? |
... |
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