I literally remember this one time a prospect said to me, you know, hey, yeah, this sounds awesome,

but I'm really going to need to talk to my husband. Here's how I replied. I was like, awesome.

Yeah, no worries. Well, I'm curious. Do you also have to get his permission to eat to?

Yo, do you want to know the fastest way to lose a sale? It's handling the spousal objection

or boyfriend, girlfriend,

partner, whatever people relate to poorly or incorrectly. And so let's jump into that. My name's

Jordan, co-host of the fitness business podcast. And today, I want to just share with you a lot

of value around how to improve your sales rates in a way that's authentic and aligned with

most people's values.

All right. So the thing is that when a prospect says, I need to talk to my spouse,

this is going to be a little bit counterintuitive to common belief, but they might actually

need to talk to their spouse. I know shocker, right? Whereas I think this industry a lot of times,

it's just such hard selling and you know overcome the

objection bro but the thing is how you handle that first 90 seconds after that objection comes up is so

crucial if you get it wrong you'll lose the trust that you had maybe built already up to that point

immediately but if you nail it you can easily turn that objection around all right so the kicker is a lot of what happens when it comes to spousal objections can be

mitigated before the call begins. All right. So I'm going to give you a simple application

process question too that can help a lot, but it's not going to eliminate it entirely. All right. So in

this episode, I'm going to share this paid framework. So P-A-I-D, and it's a system that Aaron and I

developed to overcome spousal objections. All right. So in our business, we use this to close

4,500 online health clients, okay, health and fitness coaching clients in our business. And then we've

also generated over $5 million in sales in that business. And we've not only done this in the health and

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