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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

598. The Content Formula That Generated Us $750K Last Month (Do This!)

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6667 Ratings

🗓️ 19 December 2024

⏱️ 12 minutes

🧾️ Download transcript

Summary

Wanna make your content creation uncomplicated and effective? We are always testing and seeing what is working and the system I'm going to share with you today is absolutely crushing for us and our IFCA students. We'll breakdown what types of posts to make, frequency, when and how to ask for direct sales in your content, and more!

 

Time Stamps:

 

(0:27) Our Content System That Made Us 750k This Month

(1:15) Content Is Ever Evolving

(1:47) When We Started Our Business

(2:22) Value Content

(3:10) Lists

(4:55) Steps/Frameworks

(6:45) Viral Posts

(8:13) Humor/Polarization

(9:12) Asking For The Sale/Direct Offers

(10:54) Recap

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

 

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

 

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

 

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

 

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

Click on a timestamp to play from that location

0:00.0

First, here's your schedule. You're going to post on your feed, ideally seven days a week.

0:04.0

What I would do is mix that up between four reels, mix value, entertainment, and offers.

0:08.6

Two carousels, a mix between education and storytelling, and then one, just image post where you share a

0:13.8

personal or client transformation.

0:16.7

What up, everyone? Welcome back. I want to share with you why most health and fitness coaches

0:20.0

are creating content completely wrong.

0:22.4

What I mean is it's either kind of random or inconsistent or, if we're being honest, uh, boring, right?

0:27.5

But what if I told you that I'm going to show you a version of our content system that has generated our company around $750,000 in revenue and just one month for our business.

0:36.2

Now, keep in mind, we also do run ads,

0:37.9

but the content system really is what allows our ads to perform so well. So this works,

0:42.7

whether you are running ads or you're not. But the kicker here is it's really with content,

0:47.8

not about working harder and like burning yourself out, thinking you need to post constantly.

0:51.7

Instead, it's about really having a good system that you can start to optimize around that system. So in this episode, I'm going to break down really what I call

0:58.3

a three-two-one content formula. So the exact three types of posts I would be focusing on. Number two,

1:03.3

how to post up to seven times a week without running out of ideas. Number three, how to turn content

1:08.5

into clients in cash without, you know, feeling kind of

1:11.3

icky in the process. And listen, I've shared a lot of episodes and videos around content on this

1:16.1

podcast. It's ever evolving. I'm always learning. So what I'm hoping to do is to continuously

1:20.4

share with you all what we're seeing working in our own business and with the hundreds of

1:25.2

active health and fitness coaching clients that we have where we help

1:28.8

them in their businesses. So I'm going to learn, or you're going to learn how to leverage

1:32.4

actual viral ideas to be able to hit the algorithm, how to recycle your content more effectively

...

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