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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

596. The 'DM Magnet' Method: 5 Instagram Story Posts To Make Prospects Come To You Ready to Buy

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6667 Ratings

🗓️ 12 December 2024

⏱️ 20 minutes

🧾️ Download transcript

Summary

There are ways to get your DM's flooded with messages in a way that's not spammy and will build your know, like, and trust factor quicker. Using Instagram stories strategically can have a huge ROI on your lead generation efforts and in today's episode, I want to share 5 specific strategies that have been working really well for our clients in IFCA that you can steal and start using today!

 

Time Stamps:

 

(0:15) How I Used To Do DM’s

(1:04) Our IFCA Client Wins Channel

(1:27) Permission vs Interruption Based Marketing

(2:20) The Lead Magnet Strategy

(4:50) Turning These Into Content Pieces

(5:41) The Bike Shed Effect

(9:21) The Pole Powerhouse

(11:24) Reaching Out To Poll Participants

(12:01) The Free Training Story Strategy

(15:12) Selling The Method

(17:44) Double CTA’s

(18:00) Don’t Be Afraid To Message People

(18:38) Action Steps

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

 

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

 

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

 

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

 

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

Click on a timestamp to play from that location

0:00.0

Typically, here's what you can expect. Week one, I bet you can give five to 10 new conversations,

0:04.8

then two to three qualified calls from that, and then you can close a client immediately

0:08.8

using these methods. Welcome back, everyone. I want to share with you a quick story. So this is one of

0:14.3

the most embarrassing periods of my career, and it was in 2018, was desperate for clients.

0:19.1

And I used to send just cringe-worthy DMs,

0:22.0

all right, which did not work, shocker, but I would be like, hey, I noticed you liked my post

0:25.9

about weight loss. I'm currently offering a special discount on my 12-week program, and it would

0:30.0

just be crickets. And I was that guy, right? And the thing is, today, we generate over

0:34.5

2,000 qualified leads per month without having to send a single

0:37.5

cringy cold DM. And in this episode, I'm going to show you exactly how we do it and more

0:41.7

importantly how you can too. And ultimately, this is not just theory. All right, these are the

0:45.6

exact strategies that we use to generate over $5 million in our online health and fitness

0:49.8

coaching business, T4E systems, which we use these tools to also build IFCA, Impact Fitness Coaching

0:55.7

Academy, soft plug, to 35 million in sales. And today we've helped over 4,000 health and fitness

1:00.7

coaches since 2018. And the really exciting thing is this hasn't just worked for us. We've deployed

1:05.3

this. And for example, just last week I saw on our WINS channel, Sarah, who's a mom of three,

1:10.1

who helps busy moms. She implemented just one of these channel, Sarah, who's a mom of three, who helps busy moms,

1:11.8

she implemented just one of these strategies and she generated in a day. She got 15 sales calls

1:16.1

booked just in the first week. So stick around because this could be the episode that

1:20.1

really changes everything for you and in your business. But before we dive in to the strategies,

1:24.9

we have to understand something crucial from a contextual

1:27.5

level, the difference between permission-based and interruption-based marketing. Okay, so think about it

...

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