Make sure that you do this on the first pillar that you explain. Because if you rush through your first

pillar, you do it. That makes sense. They're going to turn off and they're not going to listen

to your next pillar. They're just like, or they're going to have to listen. People's attention

spans suck. But if you go, this is a quiz. Pillar number one, here's this. Do you think that's going to help you? Recheck school? Yes. Why? They're like, oh, okay, this is a conversation. I need to listen.

Hello, welcome back to the FitBiss podcast. I'm excited to chat with you guys on this topic today.

This is part of the sales conversation that I feel like nobody gets right is a little bit advanced

and everyone thinks they know they know what it is but not really and so when I talk about your

pitch this will make or break a sales call and your pitch is not how you say your price and

it's not how you just kind of like randomly rattle off what

it is that you do. It's not your elevator pitch. I'm going to teach you on this podcast a really

specific way to nail down your pitch with pillars, and pillars explain what you do, and there's

just a lot of nuance to this piece. This right here is a big reason that our students are closing $2,000, $3,000, $5,000, $6,000

packages for online fitness coaching. So if you cannot create a solution like this, you're going to

get stuck being cheap. You're going to get stuck, people telling you it's too expensive because

they're not going to see the value because essentially what I'm talking about today is how to portray the value

of your offer in a way that makes your prospect understand why they've tried and failed in the

past and why this is going to work and like really, really make them understand that and then

see the value and go, well, duh, if it works, it's worth $2,000. If it works, it's worth $5,000. Whether or not someone can

afford it is somewhat irrelevant. It's usually value. So this is going to be value packed. Let's

dive into it. So first, broad context. let me just kind of explain to you what a sales

call framework should look like. You know, I'm talking about this one very specific part today,

which is your pitch and nailing down the solution. But there's a lot more that goes into a sales

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