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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

594. Stop Cold DMing! Here’s a 5-Step Conversation Formula to Attract Clients Without Feeling Salesy

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6667 Ratings

🗓️ 5 December 2024

⏱️ 16 minutes

🧾️ Download transcript

Summary

There's a better way to use DM's in your business and do it in a way that doesn't make you feel like a weirdo. I get it. They can be awkward but they don't have to be. In this episode, I am going to share how to craft great DM's, how to relate over common ground, how to shift to talking about their goals, and what happens after.

 

Time Stamps:

 

(0:18) Getting Chicks To Your Party

(1:26) Crafting Great DM’s

(1:56) Why You Should Listen To Me

(2:36) DM’s Can Feel Awkward

(4:17) Relate Over Common Ground

(5:23) 8 Mile Reference

(6:28) Shifting The Conversation To Their Goals

(8:59) DM Example

(11:39) My Favorite Part

(14:20) Not Everyone Will Reply

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

 

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

 

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

 

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

 

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

Click on a timestamp to play from that location

0:00.0

Some of the most persuasive people that you ever meet are those who really don't talk as much, as much as they do, just ask really good questions.

0:07.1

So what I would do is, hey, name, thanks for following. I always joke that my followers are so much cooler than me.

0:12.2

So I'm really curious. What's your story? to book more calls and turn more followers or people in your audience into clients, how it all starts in the conversation,

0:25.5

in the DM. Okay. Now, most coaches are just doing this process completely wrong. And that's what

0:29.9

I'm going to cover today. So a lot of coaches that I find are either A, just relying on cold DMs in terms of random strangers, which feels spammy and doesn't work,

0:39.4

frankly.

0:39.8

All right?

0:40.0

It's like crashing a party that you weren't even invited to to try to pick up chicks

0:43.3

versus learning how to get people or chicks to come to your party, i.e. your social media,

0:48.9

all right, maybe a bad example, but it's true.

0:51.0

And number two is using pushy or salesy tactics that ultimately scare prospects away.

0:56.2

Or the third thing that I see is not doing DMing at all, like not talking to people at all.

1:01.0

And expecting these leads to just show up and magically hand you money and be ready to buy.

1:05.0

All right. It's insane. It doesn't work. Don't get inbound leads leads like you should be doing that. But a conversation

1:12.0

with a lead is so important. It's no different than if you owned a retail store that people,

1:16.9

like let's say you own a clothing shop, right? Do you think you'd be more likely to sell more clothes

1:20.6

if when people walked in, you had a conversation with them versus if you just stayed in the back

1:24.8

and waited for them to come up and talk to you? Pretty simple, right? Well, your social media is a storefront. And if you can get people to

1:31.1

come to you and walk in your store, it's only normal to say, hey, how you doing? Right. So anyways,

1:36.4

today I'm going to show you a few things. I'm going to show you how to craft DMs that,

1:39.5

A, get replies, two, build trust, and three, ultimately convert leads into paying clients without

1:45.3

feeling salesy, pushy, or slimy. By the end, I'm going to give you, or you'll have a five-step

...

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