Today we're talking about trust in the coaching space and how to consider trusting a coach again

when you've been burned.

I'm joined by Elizabeth Cook, who coaches alongside me in our Six Figures Lab Group coaching

program.

Elizabeth, thank you for being here today.

Hi, Natalie. I'm looking forward to this topic. And it's such an important one. This is something

we've been hearing and feedback as we start working with people that we're usually not the first

program people have joined. And so sometimes they bring with them some them some hurt from past experiences where they've

really been burned in another coaching program. It's very frustrating to me because I feel like

I work so hard to deliver on our promise and we've worked to create a program that meets people where they're at and

takes them on a journey to the next level in their business. And it's very common,

especially we were, we were just chatting before we hit record this last group of people

that joined us. There was so much hesitancy. They had all been in other programs,

multiple programs, and had been, I think the best way is burned. Here's some things I heard them say.

They felt that they had wasted their money. And that is, that just is so hard when you feel

that you have wasted your money.

It goes into so many messages we've had from childhood about not doing that.

And so there's a, there's some shame in I, I spent all this money and it was precious to me

at the time and still is precious to me.

And it feels like I got nothing out of it or very little out of it.

So that's one way people get burned.

Let me share a few things and we can dive deeper into them.

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