What if you could make your business easier by implementing one strategy? I'm talking about

positioning. This means specializing by the type of work you do and or niching by who you do it for.

When you position your business well, you will be able to streamline your services

and you will attract higher level clients. On today's episode, Six Figures Lab Coach

Elizabeth Cook and I discuss how positioning can have a waterfall impact on your business.

And you will learn the top three reasons positioning is worth your

time. Before we dive in, may I welcome you to the Bizchicks podcast, which has been a free resource for

women entrepreneurs since 2014. We help consultants, marketers, and financial professionals build an enduring business,

one that is enjoyable, profitable, and sustainable. Our clients are building service businesses

that give them freedom. They desire a business that is location independent, has a lean dream

team, and provides them personally with both a

market-based wage and profit. We coach our clients based on time-tested business models and

strategies. We encourage growth through referrals by building and nurturing relationships.

We notice and reset our mindset issues and do not let them

hold us back for long. We also ignore the latest business fads and social media platforms.

You'll find my clients and I hanging out on LinkedIn where we are building a strong and vibrant

bizchicks community, an ecosystem that

supports and refers one another business. I'm your host, Natalie Eckdal. I started my first

business when I was in high school, and after college, worked for an international public relations

firm, market research agency, management consultancy, and more.

I've also won and lost at building businesses and have a few gray hairs to prove it.

I earned my MBA in 1999 and am a lifelong learner who adores brainstorming new out-of-the-box ideas for my clients.

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