Before we dive in, may I welcome you to the Bizchicks podcast, which has been a free resource

for women entrepreneurs since 2014. We help consultants, marketers, and financial professionals

build an enduring business, one that is enjoyable,

profitable, and sustainable. Our clients are building service businesses that give them freedom.

They desire a business that is location independent, has a lean dream team, and provides them

personally with both a market-based wage and profit.

We coach our clients based on time-tested business models and strategies.

We encourage growth through referrals by building and nurturing relationships.

We notice and reset our mindset issues and do not let them hold us back for long. We also ignore the latest

business fads and social media platforms. You'll find my clients and I hanging out on LinkedIn,

where we are building a strong and vibrant bizchicks community and ecosystem that supports

and refers one another business.

I'm your host, Natalie Eckdal. I started my first business when I was in high school,

and after college, worked for an international public relations firm, market research agency,

management consultancy, and more. I've also won and lost at building businesses

and have a few gray hairs to prove it. I earned my MBA in 1999 and am a lifelong learner

who adores brainstorming new out-of-the-box ideas for my clients. My VIPs are my husband Mark, our three kids who range

from elementary school to college, our two sibling bangle cats, our Vishla puppy, and a flock of

chickens. This menagerie is possible because we transplanted ourselves from Southern California to

Eastern Tennessee a few

years ago and are enjoying country life in our small mountain town on 13 forested acres.

Now, before we get into this episode, a quick reminder, my friend, because I know you want

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