I love helping my clients create a retainer offer in their business. Retainers provide predictable recurring

revenue and allow you to know what you can afford to invest in next. But retainers can also cause

problems if you don't structure them correctly. So today I'm covering five common mistakes for you to avoid

in your retainer offer. Before we dive in, may I welcome you to the Bizchicks podcast, which has been

a free resource for women entrepreneurs since 2014. We help consultants, marketers, and financial professionals build an enduring business,

one that is enjoyable, profitable, and sustainable. Our clients are building service businesses

that give them freedom. They desire a business that is location independent, has a lean dream

team, and provides them personally with both a market-based

wage and profit. We coach our clients based on time-tested business models and strategies. We

encourage growth through referrals by building and nurturing relationships. We notice and reset

our mindset issues and do not let them hold us back

for long. We also ignore the latest business fads and social media platforms. You'll find my clients

and I hanging out on LinkedIn where we are building a strong and vibrant bizchicks community, an ecosystem that supports

and refers one another business. I'm your host, Natalie Eckdal. I started my first business

when I was in high school, and after college, worked for an international public relations firm,

market research agency, management consultancy, and more.

I've also won and lost at building businesses and have a few gray hairs to prove it.

I earned my MBA in 1999 and am a lifelong learner who adores brainstorming new out of the box ideas for my clients.

My VIPs are my husband, Mark, are three kids who range from elementary school to college,

our two sibling bangle cats, are Vishla puppy, and a flock of chickens.

This menagerie is possible because we transplanted ourselves from

Southern California to Eastern Tennessee a few years ago and are enjoying country life in our small

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