58. Why Your Page Design is Losing You Sales - Does “Pretty” Convert?

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 7 September 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Get in on the magic with Hashtag Hacks! Today we’re talking about something way outside of my scope of knowledge, DESIGN. But specifically, how design impacts sales. Kathryn Jones is probably the most personable and energetic human you’ll have the pleasure of meeting, and she is the expert on a process called “Design Hacking.” Through her signature program, CF Design School, Kathryn helps thousands of students design aesthetically extraordinary funnels that are visually engineered to convert - all without coding, Photoshop, or any graphic design skills. We talk about how heartbreak inspired her to start her business, the science of how to present your story visually in a way that converts, her personal journey from “no one knows my name” to sharing the stage with giants in the industry like Tony Robbins, and why when it comes to sales, good design does not always mean pretty. Kathryn talks a mile a minute, which I personally love as someone who always listens to podcasts or voice texts on 2X or even 3X speed, so I hope you can keep up with this fast-paced, value packed conversation! Connect with Kathryn: Join Kathryn's Facebook Community Get in on her FREE Design Hacking Training Connect online: DesignHacking.com and CFDesignSchool.com LinkedIn Instagram If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Introducing Wondersweet from bluehost.com, the tool that makes WordPress wonderful for everyone.
0:06.8	Website creation is hard, but now with Bluehost, you can answer a few simple questions about your business and goals,
0:13.4	and the Wondersweet tools will automatically lay out your WordPress website or store in minutes.
0:19.5	Seriously. From there, you can customize your design,
0:23.0	pick your brand colors, and add blocks, no custom theme or coding required. You'll get content
0:28.9	suggestions that you can keep or revise, and with Yost SEO built-in, we automatically help you
0:35.3	get found in search engines.
0:42.3	From step-by-step guidance to suggested plugins to an AI-powered helpbot,
0:46.1	our built-in tools make WordPress wonderful for everyone.
0:50.9	Whether you're a beginner or a pro, you can join over 2 million Bluehost users.
0:59.9	Go to bluehost.com slash wonder suite. That's bluehost.com slash wonder suite.
1:07.1	You're listening to the Kubekolda CEO podcast, episode 58. Today we're talking about something way outside of my scope of knowledge, design. But specifically, how design impacts sales.
1:13.5	Catherine Jones is probably the most personable and energetic human. You'll have the pleasure of
1:17.8	meeting. And she is the expert on a process called design hacking. Through her signature program,
1:23.7	CF Design School, Catherine helps thousands of students design aesthetically extraordinary
1:28.8	funnels that are visually engineered to convert, all without coding, Photoshop, or any
1:34.3	graphic design skills. We talk about how heartbreak inspired her to start her business.
1:39.8	The science of how to present your story visually in a way that converts her personal journey from
1:44.9	no one knows my name to sharing the stage with giants in the industry like Tony Robbins
1:49.6	and why when it comes to sales, good design does not always mean pretty. Catherine talks a
1:55.7	mile a minute, which I personally love as someone who always listens to podcasts or voice
1:59.8	text on 2x or even
	...

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