#579: Creating forever customers with Michael Mallett, Medallia
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 23 September 2024
⏱️ 39 minutes
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Summary
Today we’re going to talk about the art of creating forever customers with Michael Mallett, Vice President, Product - CX Solutions Strategy at Medallia. We’ll explore strategies for enhancing customer visibility, prioritizing impactful improvements, and fostering continuous improvement within organizations.
I’m also excited about the upcoming CX Day webinar from Medallia coming up on Tuesday, October 1, where I’ll be moderating a panel including some amazing customer experience experts. We’re going to give a sneak preview of some of the topics to be discussed then, and we’ll include the link in the show notes.
RESOURCES
Medallia website: https://www.medallia.com
Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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Transcript
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| 0:00.0 | The Agile brand. |
| 0:03.0 | Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience, trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make |
| 0:22.1 | brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand. |
| 0:28.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and |
| 0:33.6 | CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, |
| 0:39.3 | an industry leader in full-stack technology services, |
| 0:42.4 | talent services, and real-world application. |
| 0:45.0 | For more information, go to teksystems.com. |
| 0:49.0 | Now let's get on to the show. |
| 0:53.5 | Today we're going to talk about the art of creating forever customers with Michael Mallett, |
| 0:58.5 | Vice President Product CX Solutions Strategy at Medalia. |
| 1:02.4 | We'll explore strategies for enhancing customer visibility, prioritizing impactful improvements, |
| 1:07.8 | and fostering continuous improvement within organizations. |
| 1:12.1 | I'm also excited about the upcoming CX Day webinar from Medalia coming up Tuesday, October 1, where I'll be moderating |
| 1:17.1 | a panel, including some amazing customer experience experts. We're going to give a sneak peek |
| 1:22.0 | of some of the topics that we're going to be discussing then, and we'll include a link to |
| 1:26.9 | register for the webinar |
| 1:27.8 | and the show notes. Michael, welcome to the show. Thank you, Greg, for having me. It's great to be on. |
| 1:34.8 | Yeah, looking forward to talking about this with you. Before we dive in, though, why don't you |
| 1:40.2 | share a little bit about your journey to your current role at Medalia? Sure. I'm happy to do that. |
| 1:46.3 | I probably took a very untraditional path to where I am now, which might be interesting to some |
... |
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