#580: On-demand production and product data for better customer experiences with Leonard Marano, Lectra

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 25 September 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today, we’re exploring the transformational power of on-demand production and real-time data in a few different industries with Leonard Marano, President, Americas at Lectra. We’ll discuss how these technologies are revolutionizing the fashion, automotive, and furniture sectors by enabling brands to respond rapidly to consumer demands. RESOURCES Lectra website: https://www.lectra.com Register now for the Medallia CX Day Webinar: Building Loyalty: How Top Brands Create Forever Customers with CX. Greg Kihlström will be moderating this discussion with CX experts. Register now (it's free) Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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1:01.4	The agile brand. The Agile Brand. Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
1:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer focused, and sustainable.
1:26.0	This is what makes an agile brand.
1:28.0	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Marttec, marketing operations, and CX, best-selling author and speaker.
1:36.8	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
1:41.6	services, talent services, and real world application.
1:45.2	For more information go to T.E.K systems.com. Now let's get on to the show.
1:58.6	Today we're exploring the transformational power of on-demand production and real-time data in a few different industries with Lenny Morano, President America's at Lectra.
2:03.2	We're going to discuss how these technologies
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