#578: The future of shoppable TV with Peter Hamilton, Roku

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 20 September 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships. While Roku is mostly known as the most popular streaming platform in the US, Canada, and Mexico reaching over 83 million households, it’s also a strategic advertising destination for some of the biggest brands from Disney to McDonald’s. To talk about all of this as well as some recent announcements, I’d like to welcome Peter Hamilton, Senior Director of Ad Innovation, Roku. Peter Hamilton is an experienced technology executive as well as an active advisor and investor in tech startups with passionate founders. He joined Roku in 2021 as the Head of Television Commerce. Today, he is the Senior Director of Ad Innovation at Roku, where his teams build all consumer-facing ad experiences on Roku. RESOURCES Roku website: https://www.roku.com/ Roku Ads Manager: https://advertising.roku.com/solutions/advertise/ads-manager Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.4	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to T.E.K systems.com.
0:49.0	Now let's get on to the show.
0:52.0	Today we're going to talk about how brands can use streaming and shoppable TV to engage
0:57.2	and build valuable customer relationships.
1:00.0	While Roku is mostly known as the most popular streaming platform in the US, Canada, and Mexico
1:04.8	reaching over 83 million households, it's also a strategic advertising destination for
1:10.0	some of the biggest brands from Disney to McDonald's.
1:13.0	To talk about all of this, as well as some recent announcements,
1:16.0	I'd like to welcome Peter Hamilton,
1:18.0	senior director of ad innovation at Roku.
1:20.0	Peter, welcome to the show.
1:22.0	Hey, hi, Greg. thanks so much for having me.
1:24.6	I'm excited to talk today.
1:26.6	Yeah, definitely, definitely.
1:27.9	And looking forward to hearing a bit about the new announcements as well, but before we get started, why don't you give a little background on yourself and your role at Roku?
	...

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