When you go and open your business, it's not time to stop learning. You have to start to specialize

or add more value somehow, some way. People will pay more money for speed. All day long.

If I can help you generate a million dollars in 10 years, $100,000. Okay, cool. Go get your job.

You'll pay me a lot more if i can get you to make a

million dollars in one year yeah and that's the reality of it so you becoming a better coach a better

trainer allows you to speed up the ability or speed up the result that somebody wants yeah be more

confident about building that result and probably build a better system that you

can then disseminate to your team to go ahead and create more results.

But it's this combination of understanding who your person is, know you can give them a

result.

The moment you know you can give them results, now you need to charge enough to be able

to make your business worthwhile.

All right. What's going on, everybody? Have a good friend and mentor in the house. What is it, 8.30 at night. My good friend, Steve Copshaal, and like I said, an individual in which starting out, we first met on terms where he hated me, which is hilarious. And we're

going to get into that. But Steve is somebody that you guys are going to be able to gain immense

knowledge and wisdom from, from, you know, specific to the fitness industry. There's a lot of

experience there, building businesses, being a family man, and just wise beyond his years,

leadership, wealth building, all all the things but we first just

want to jump in with uh steve why did you hate me initially it's a pretty funny story you know that's a

a good question that uh we we should uncover right now um you know i think the thing really about it is I was working with

somebody and at the time I had the opportunity to get to work with somebody, right? And it was one

thing that I definitely don't regret and honestly a really good opportunity. I've met a lot of

people and I've been able to make some great connections because of that. But there's this whole story that everybody tells and everybody's going to lean a story towards them.

...