We were at an event recently, one of our events, our legacy mastermind, and we had about 100

clients there. And I had people raise their hand if they said, what I asked was who all here

ended up, you know, enrolling in IFCA because of our Instagram content. And, you know, I got maybe like

five or ten hands raised. Then I asked, how many of you ended up joining IFCA due to our podcast

and our YouTube?

Almost everybody in the room raised their hand.

That's because that's where you really go deep and create a client getting machine because

if somebody's going to sit here and listen and get enough value through you for 10, 15,

20 minutes, again, you're really going to be able to build deep trust and give a lot of value.

What's up, guys?

Welcome back to the channel.

Jordan here. Welcome to the fitness business podcast. I'm going to talk today all about podcasting,

how to launch it, how to optimize it, the systems, the processes you need, and how to optimize

and scale. It's going to be a two-part episode. And if you don't know who I am, my name's Jordan. My wife and I, Aaron, we have built a $35 million online fitness business. Okay, we have two companies. We've sold our health coaching company,

T4E Systems, a seven figure exit, and then now we run Impact Fitness Coaching Academy that we

help health and fitness professionals, basically grow, start grow and scale their businesses

in service of others. So quick back story myself,

and I share that because a large part of our success has come through this podcast. Okay, so

we launched this podcast on August 20th, 2018. So when the first episode launched,

since then we've recorded two episodes a week for over 320 weeks. Okay, so we're over 600 episodes

in, two and a half plus million downloads.

And I can honestly say that this podcast, significant driver between or contributing to the

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