#577: Optimizing the patient experience with Tracey Schroeder, Inova Health System

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 18 September 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today we’re exploring the dynamic intersection of healthcare, privacy, and patient experience with Tracey Schroeder, Chief Communications & External Affairs Officer at Inova Health System. Tracey brings a unique perspective from her transition from the hospitality industry with a role as Vice President and Global Head of Consumer PR at Marriott International to healthcare with her current role at Inova. Tracey Schroeder is Chief Communications and External Affairs Officer at Inova Health System. Tracey leads communications, marketing, physician relations and government affairs for Inova Health System, inclusive of brand development, internal communications, physician communications, media relations, social media, and digital strategy. Tracey leads a team of 70 individuals supporting Inova, a $6 billion health system in Northern Virginia. Inova sees over two million unique patients a year across five hospitals and 200 outpatient sites. Prior to joining Inova in 2021, Tracey served as Vice President, Global Consumer Public Relations at Marriott International leading public relations for Marriott’s 30 brands and consumer-facing initiatives across customer experience, digital, experiential, and global marketing partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	The Agile Brand.
0:02.0	Welcome to season six of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kilstrom,
0:29.5	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to T.E.K systems.com.
0:49.0	Now let's get on to the show.
1:05.7	Today we're exploring patient experience in privacy and health care with Tracy Schroeder, Chief Communications and External Affairs Officer at Inova Health, Northern Virginia's leading nonprofit health care provider. Tracy brings a unique perspective from her transition from the hospitality industry with a role
1:10.7	as Vice President and Global Head of Consumer PR at Marriott International
1:14.6	to health care with her current role at Inova.
1:17.6	Tracy, welcome to the show.
1:19.6	Thank you so much for having me.
1:21.2	I'm looking forward to our discussion yeah looking forward to this
1:24.2	why don't we get started with you giving a little background on yourself and you know
1:29.2	talk a little bit about your journey from hospitality to health care.
1:33.8	Yes, thanks.
1:34.6	Well, so I came into health care just about four years ago and at the time,
1:40.1	as I was sort of, you know, after 20 plus years of sort of working in corporate America,
1:44.8	I was considering my next move and I felt really compelled to work in an industry that
1:51.0	had made a meaningful impact and so I was talking with a nova and you
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.