#576: AI and Human Creativity in Marketing with Diana Lee, Constellation

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 16 September 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re exploring how AI and human creativity work together in marketing with Diana Lee, CEO and Founder of Constellation, a first-of-its-kind SaaS platform that allows top brands and Fortune 500 companies to seamlessly build, launch, and manage compliant creative assets at scale. We’ll discuss how marketers can effectively blend technology with human insight to enhance their strategies and connect more deeply with their audiences. Diana Lee is the Co-Founder and CEO of Constellation. Constellation efficiently scales your creative content with automated compliance. Our clients include Fortune 500 companies in Auto, Pharma, and Banking. Constellation was named the 65th Fastest-Growing Private Company in America, the 10th Fastest-Growing Women-Owned Private Company, and the 7th Fastest-Growing Marketing & Advertising Company by Inc 500. Alexia™ has been awarded the Digiday Technology Award for Best Marketing Automation Platform. Diana was also named EY Entrepreneur Of The Year® in 2021. RESOURCES Constellation website: https://www.helloconstellation.com/ Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season six of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.4	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to T.E.K systems.com.
0:49.0	Now let's get on to the show.
0:56.8	Today we're exploring how AI and human creativity worked together in marketing with Diana Lee, CEO and founder of Constellation, a SAS platform
1:01.8	that allows top brands and Fortune 500 companies to
1:04.8	seamlessly build, launch, and manage compliant creative assets at scale.
1:08.9	We're going to discuss how marketers can blend technology with human insight to enhance their strategies and connect more deeply with their audiences.
1:17.0	Diana, welcome back to the show.
1:19.0	Thank you so much, Greg. Thank you for having me.
1:22.0	Yeah, yeah, a returning champion here. Thank you so much, Greg. Thank you for having me.
1:22.8	Yeah, returning champion here, so always glad to talk with you here.
1:28.1	For those that didn't catch the last time we had you on the show,
1:31.9	do you want just giving a little background on your journey and
1:34.7	you know your journey to founding constellation?
1:37.5	Sure it was kind of a complicated journey but I started the company with our co-founder eight years ago and I really did not mean to build
1:47.0	consolation to what we're going to speak about today.
	...

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