#574 S2 Episode 443 - THOUGHT LEADER: Why A Chief Evangelist Should Be A Separate Entity

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 18 February 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

PEOPLE FOLLOW PEOPLE. PERIOD.

Why do we need another person to take the evangelist role when you already have your Founder, your Head of Sales, or your Head of Marketing? Isn’t it redundant? In this episode, Collin explains why a Chief Evangelist should be a unique role, a position that is separate from the masters of sales and marketing, as this role needs to be a thought leader for customers to follow because people follow people. Learn more about the unique role of an evangelist in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: PROVIDE YOUR CUSTOMERS WITH A THOUGHT LEADER

“You got to give your customers somebody on your team that they can follow, that they can learn from, that can educate them, that they can look up to, that can be viewed as a thought leader in the space that you sit in.”

COLLIN: DON’T LET IT SCARE YOU, LET IT EMPOWER YOU

“I think a huge part of evangelism is also building that network of people that you can get information from, that you can bring back to the team, and you have to sort of evangelize internally of like, hey, we need to be doing these things, or this is how maybe some messaging should change up.”

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Transcript

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0:00.0	Thanks so much for being a loyal podcast listener.
0:04.2	Now, as ahead of sales myself, I understand how challenging it is to be in sales right
0:09.1	now.
0:10.1	And that's exactly why I launched the sales transformation newsletter so that I can
0:13.7	deliver you tactical plays from the trenches that can help you navigate today's sales
0:19.0	environment.
0:20.0	Now, if you want these sales plays delivered to your inbox every single week, all you
0:23.4	got to do is go to mysalesplays.com to subscribe to the sales transformation newsletter.
0:29.8	Mysalesplays.com and get these plays delivered to your inbox every week.
0:41.1	My name is Colin Mitchell and welcome to sales transformation, a daily podcast with the
0:45.9	best moments from the most respected people in the sales world.
0:49.6	The goal of this show is to give you a daily dose, weekends included in 10 minutes or
0:54.2	less to help transform the way you sell.
0:57.2	I hope you enjoy today's episode and now to David to tell you what you can expect in
1:01.9	today's episode.
1:08.6	You know, people follow people, period.
1:11.0	Why do we need another person to take the evangelist role when you already have your founder,
1:16.5	your head of sales or your head of marketing?
1:19.0	Isn't it redundant enough?
1:20.5	In this episode, Colin explains why a chief evangelist should be a unique role.
1:25.8	A position that is suffered from the masters of sales and marketing because this role needs
1:32.0	to be a thought leader for customers to follow because people follow people.
	...

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