What do you think of when you hear the term passive income? For me, it's a loaded term and it is a

concept that I bought into hook, line, and sinker years ago. Who could blame me? The idea is

incredibly appealing and the marketing messages used to sell it are extremely persuasive.

Imagine a steady stream of income filling your bank account on autopilot while you relax on a

tropical beach or sleep in your own bed. That's every business owner's dream, right?

On today's episode, Six Figures Lab coach Elizabeth Cook and I will talk about the

passive income fallacy.

We cover why so many business owners waste their precious time and energy in pursuit of an illusion. The truth about what's

involved in running a successful online course or membership business and the business model

I recommend instead for marketers, consultants, and financial professionals. Before we dive in, may I welcome you to the Bizchicks

podcast, which has been a free resource for women entrepreneurs since 2014. We help consultants,

marketers, and financial professionals build an enduring business, one that is enjoyable,

profitable, and sustainable.

Our clients are building service businesses that give them freedom.

They desire a business that is location independent, has a lean dream team, and provides them

personally with both a market-based wage and profit.

We coach our clients based on time-tested business models and strategies.

We encourage growth through referrals by building and nurturing relationships.

We notice and reset our mindset issues and do not let them hold us back for long.

We also ignore the latest business fads and social media

platforms. You'll find my clients and I hanging out on LinkedIn, where we are building a strong

and vibrant bizchicks community and ecosystem that supports and refers one another business.

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