Have you noticed a lot more competition for your ideal clients? If you think your market is saturated,

you may be right. Over the past decade, I have observed several entrepreneurial fields

becoming crowded and overcrowded, areas like marketing, consulting, and business and life coaching have grown exponentially,

especially since 2020 and the Great Resignation.

There are a few reasons for this growth.

And on today's episode, Six Figures Lab coach Elizabeth Cook and I will talk about

why certain fields have become saturated and how to ensure you stand out in the crowd.

Keep listening to learn the number one mistake service-based business owners make that

practically guarantees they will be invisible to their ideal clients.

Why the way I describe my business has evolved over the years and how to use the Blue

Ocean strategy to laser in on your niche and specialty.

Before we dive in, may I welcome you to the Bizchicks podcast, which has been a free

resource for women entrepreneurs since 2014. We help consultants, marketers, and financial

professionals build an enduring business, one that is enjoyable, marketers, and financial professionals build an enduring business,

one that is enjoyable, profitable, and sustainable.

Our clients are building service businesses that give them freedom.

They desire a business that is location independent, has a lean dream team, and provides them

personally with both a market-based wage and profit.

We coach our clients based on time-tested business models and strategies.

We encourage growth through referrals by building and nurturing relationships.

We notice and reset our mindset issues and do not let them hold us back for long.

We also ignore the latest business fads and social media platforms.

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