#571: Unlock Expert Mode: Getting to a B2B E-commerce Strategy with The Office of Experience and Znode
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 4 September 2024
⏱️ 34 minutes
🧾️ Download transcript
Summary
B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partners and platforms to implement it can make all the difference.
This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people, and by Znode, the premier B2B e-commerce enterprise platform.
About Carlos Manalo
Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20 years of grit and seasoning in the interactive and integrated multichannel space. As a customer-centered experience strategist by training, Carlos believes that enhanced customer satisfaction and loyalty is achieved through clarifying strategic intent and uncovering opportunities in the user journey. By merging the benefits of analysis and interaction, he creates experiences that drive alignment, progress and evolution. His focus on performance-driven engagements has allowed Carlos to be a true 360-degree partner, building user-centered experiences for some of the world’s leading brands.
About Tom Flierl
Tom is the Chief Commercial Officer at Amla Commerce, creator of ecommerce software products Artifi and Znode. Tom leads the sales, marketing, channel management, and account management teams and managing analyst relations. He leverages over 20 years of business experience in branding, marketing, digital commerce, and technology to assist customers through their digital journey. Tom is frequently featured as a speaker and thought leader on digital commerce.
About Wil Goodman
Wil is an Account Executive at Amla Commerce, creator of the ecommerce software products Artifi and Znode. Wil works with manufacturers, distributors, and retailers daily to understand how their unique business needs shape their ecommerce strategies. Growing up in a family with deep roots in distribution—his father owns a building trades and materials business—Wil developed an early understanding of the industry. Before joining Amla Commerce, Wil spent six years working for a nationwide medical distributor. Leveraging his background and software expertise, Wil helps prospective customers craft the optimal ecommerce experience using Znode.
RESOURCES
The Office of Experience website:
https://www.officeofexperience.com
Znode website:
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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Transcript
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| 0:00.0 | The Agile brand |
| 0:02.0 | Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make |
| 0:22.1 | brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand. |
| 0:28.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and |
| 0:33.6 | CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, |
| 0:39.4 | an industry leader in full-stack technology services, talent services, and real-world application. |
| 0:45.0 | For more information, go to teK systems.com. Now let's get on to the show. |
| 0:52.9 | B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an |
| 0:58.5 | industry-specific strategy and finding the right partners and platforms to implement it can make |
| 1:03.6 | all the difference. |
| 1:05.1 | This episode is brought to you by the Office of Experience, a design-driven, digital-first, |
| 1:09.6 | vertically integrated, and collaborative agency |
| 1:11.7 | that believes in the power of ideas and the strength of people. And by Z-Note, the premier B2B |
| 1:16.9 | e-commerce enterprise platform. Carlos, Will and Tom, welcome to the show. Why don't you each |
| 1:22.1 | briefly introduce yourselves? Sure, I'll start. Carlos Manalo. I'm one of the co-founders of the Office of Experience, |
| 1:29.9 | but what I bring here to the show is that I'm a B2B e-commerce geek. |
| 1:35.0 | Spent a little time at Granger.com helping lead up UX and then took that and parlayed the insights there |
| 1:40.6 | and started this agency. But what I'm truly interested in here is in helping both |
| 1:45.8 | manufacturers and distributors figure out what do they need to do to ensure maximum impact for |
| 1:52.0 | the experiences that they build so that they can have better experiences, which equals better |
| 1:57.9 | business. Thank you, Carlos. Tom Fleril with Zinode. |
... |
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