#570: Unleashing the Power of Composable Customer Data Platforms with Kyle Martinowich, GrowthLoop

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 2 September 2024

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

You’ve likely heard us talk about composable approaches a bit on this show. Today, we’re going to explore what it looks like to take a composable approach with a customer data platform with Kyle Martinowich, Senior Partnership Lead at GrowthLoop. He’s going to share insights on the power of composable Customer Data Platforms and how they are reshaping businesses' approach to data segmentation and customer relationship management. RESOURCES Growthloop website: https://www.growthloop.com Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season six of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.4	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to T.E.K systems.com.
0:49.0	Now let's get on to the show.
0:52.0	You've likely heard us talk about composable approaches with a customer data platform with Kyle Martinoich, senior partnership lead at
1:07.0	Growthloop.
1:08.0	He's going to share insights on the power of composable CDPs and how they are reshaping businesses approach to data
1:14.8	segmentation and customer relationship management. Kyle, welcome to the show.
1:18.8	Thanks, Greg, very excited to be here.
1:21.2	Yeah, yeah, looking forward to talk about this with you.
1:24.1	Yeah, you know, as I said, we talk about composable plenty.
1:26.9	I don't know that we've really talked about composable and CDP.
1:30.2	So this is looking forward to to this conversation.
1:35.0	So before we dive in though, why don't you give us an overview of your role at Growth Loop and
1:40.3	how you've come to focus on this area of composable CDPs.
1:45.0	Great, thanks.
1:46.2	So yeah, today I run the relationship between Growth Loop and Snowflake,
	...

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