#572: Online marketplace advertising with Regina Ye, Topsort
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 6 September 2024
⏱️ 26 minutes
🧾️ Download transcript
Summary
Welcome to today’s episode, we are discussing online marketplace advertising with Regina Ye, Co-Founder & CEO of Topsort. We’ll explore the challenges and strategies for running effective ad campaigns, the shift towards first-party data, and methods for improving ad spend efficiency.
Regina, is a Gen-Z entrepreneur and former small vendor. In college, she founded the beauty ecommerce brand, Zirui, and spent many tireless nights trying to understand Facebook and Amazon Ads. Today, her sights are set on demystifying the advertising industry for all.
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Transcript
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| 0:00.0 | The Agile brand. |
| 0:03.0 | Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience, trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make |
| 0:22.1 | brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand. |
| 0:28.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and |
| 0:33.6 | CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, |
| 0:39.3 | an industry leader in full-stack technology services, |
| 0:42.4 | talent services, and real-world application. |
| 0:45.0 | For more information, go to teksystems.com. |
| 0:49.0 | Now let's get on to the show. |
| 0:53.7 | Today we're going to talk about online marketplace advertising with Regina Yeh, co-founder |
| 0:58.9 | and CEO of TopSort. We're going to explore the challenges and strategies for running effective |
| 1:03.8 | ad campaigns, the shift towards first-party data, and methods for improving ad spend efficiency. |
| 1:10.4 | Regina, welcome to the show. |
| 1:12.1 | Thank you. |
| 1:12.6 | Thanks for having me. |
| 1:13.7 | Yeah, looking forward to talking with you. |
| 1:15.9 | Why don't we get started with you telling us a little bit about your journey to co-founding |
| 1:20.7 | TopSword and what kind of inspired you to focus on advertising technologies for online |
| 1:26.7 | marketplaces? |
| 1:28.3 | Yeah, for sure. |
| 1:28.9 | So I study computer science in school, |
... |
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