The Agile brand.

Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.

We focus on the people, processes, data, and platforms that make

brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand.

I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and

CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems,

an industry leader in full-stack technology services, talent services, and real-world application.

For more information, go to teksystems.com. Now let's get on to the show.

You've likely heard us talk about composable approaches a bit on this show. Today we're going to

talk about what it looks like to take a composable approach with a customer data platform with

Kyle Martinovich, senior partnership lead at Growth Loop. He's going to share insights on the power of

composable CDPs and how they are

reshaping businesses approach to data segmentation and customer relationship management. Kyle,

welcome to the show. Thanks, Greg. Very excited to be here. Yeah, yeah, looking forward to

talk about this with you. Yeah, as I said, we talk about composable plenty. I don't know that we've

really talked about composable and CDPs. So this is looking forward to this conversation.

So before we dive in, though, why don't you give us an overview of your role at Growth Loop and

how you've come to focus on this area of composable CDPs.

Great, thanks.

So, yeah, today I run the relationship between Growth Loop and Snowflake,

growth loop being the composable CDP and Snowflake being one of the premier data warehouses

in the U.S. today.

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