#569: Building a brand that customers can't get enough of with Jon Davids

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 30 August 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to today’s episode where we explore the magic of branding with Jon Davids, author of "Marketing Superpowers: Build a brand so good that getting customers feels like magic" and branding expert. Jon’s book promises methods to transform marketing into a natural by-product of a beloved brand. We’ll dive into his strategies and frameworks that turn attention into sales and strangers into fans. Jon Davids is the Founder & CEO of Influicity, helping brands grow through the secrets of community marketing. RESOURCES Get a copy of Jon David's book, Marketing Superpowers: Build a Brand So Good That Getting Customers Feels Like Magic: https://jondavids.com/marketing-superpowers-book/ Influicity website: https://www.influicity.com Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season six of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.5	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to T.E.K systems.com.
0:49.0	Now let's get on to the show.
0:57.4	Welcome to today's episode where we're going to explore the magic of branding with John David's branding expert and author of marketing superpowers build a brand
1:02.4	so good that getting customers feels like magic. of marketing
1:05.0	into a natural by-product of a
1:08.0	and the brand of a beloved brand.
1:10.0	We're going to dive deep into his strategies and frameworks that turn attention into sales and strangers into fans.
1:17.0	John, welcome to the show.
1:18.0	Greg, thanks for having me here today.
1:20.0	Yeah, looking forward to talking about this with you.
1:23.0	First, why don't we get started, if you don't mind giving a little background as well as, you know,
1:28.0	what inspired you to write the book?
1:30.0	Yeah, I've been figuring out different ways to arbitrage traffic on the internet since college.
1:37.0	Started my first business when I was about 18 years old in college and really figuring that out was about figuring out where the traffic was on the internet, how to capture it, how to monetize it. I did that with the early internet portals.
1:51.0	Then I did it with YouTube,
	...

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