569: Does Your Ideal Client Care?
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 30 March 2023
⏱️ 21 minutes
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Summary
What I have learned over the last decade working individually with over 1,000 women entrepreneurs, is that we all have blind spots when it comes to our businesses and we are each focusing on things that may not be moving our business forward even though it may feel like we are keeping very, very busy.
My guess is that you are doing things to attempt to attract your ideal clients that they do not care about, notice or even participate in. So effectively, you're wasting your time.
One of the challenges here for all of us is that often the loudest marketers, the most flashy, the ones with the best ads, they seem that they have it all together. And they're telling us that we need to do these things and they have really big budgets behind their messaging. They do that without regard to the business model you are building. My goal is to help you maximize the time you spend bringing clients into your business.
In January, I created a live video for my clients in $ix Figures Lab that I want to share with you today. Afterwards, I'll circle back and give you some things you can think about as you decide what activities to keep, adjust or delete and what opportunities to say a hard yes to or a hard no.
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Transcript
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| 0:00.0 | Over the last decade, I have had the honor of working exclusively with women entrepreneurs. |
| 0:07.3 | I have worked individually with over a thousand women, meaning I have talked personally to a thousand |
| 0:14.4 | women. What I have learned is that we all have blind spots when it comes to our businesses, |
| 0:20.4 | and we are each focusing on things that |
| 0:23.7 | may not be moving our business forward, even though it may feel like we are keeping very, very busy. |
| 0:31.0 | Years ago, I worked with a VIP client who frankly was exhausted from the hamster wheel of content |
| 0:37.2 | she was producing. |
| 0:38.6 | She had a podcast where she released two new episodes every week. |
| 0:42.6 | She also was doing Facebook lives two times a week. |
| 0:46.3 | She was also posting to Instagram every day with one to two of those days |
| 0:50.7 | involving creating audiograms with clips from her podcast. She also sent out a |
| 0:56.9 | newsletter every week and created new blog posts every week. In addition, she went to many |
| 1:05.3 | conferences every year, some of which she spoke at. She was truly overwhelmed and asked me to help her find more time. |
| 1:13.3 | I took a look at all the things she was doing with her content, and I also looked at the engagement |
| 1:20.0 | in terms of how many comments was she getting, how much conversation was being created from |
| 1:26.7 | her content, and even how many likes or follows she had. |
| 1:30.7 | I also looked at her podcast download numbers and in all of this I was looking to see where |
| 1:36.3 | growth was being created. Then I asked her, which of the activities you're doing are leading |
| 1:42.6 | to new clients? |
| 1:45.0 | She looked at me with a blank stare. |
| 1:47.4 | She didn't know. |
| 1:48.9 | Now, this is an extremely intelligent, warm, hardworking woman you would love to hang out with. |
... |
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