#569: Building a brand that customers can't get enough of with Jon Davids
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 30 August 2024
⏱️ 24 minutes
🧾️ Download transcript
Summary
Welcome to today’s episode where we explore the magic of branding with Jon Davids, author of "Marketing Superpowers: Build a brand so good that getting customers feels like magic" and branding expert. Jon’s book promises methods to transform marketing into a natural by-product of a beloved brand. We’ll dive into his strategies and frameworks that turn attention into sales and strangers into fans.
Jon Davids is the Founder & CEO of Influicity, helping brands grow through the secrets of community marketing.
RESOURCES
Get a copy of Jon David's book, Marketing Superpowers: Build a Brand So Good That Getting Customers Feels Like Magic: https://jondavids.com/marketing-superpowers-book/
Influicity website: https://www.influicity.com
Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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Transcript
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| 0:00.0 | The Agile brand. |
| 0:07.0 | Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make |
| 0:22.1 | brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand. |
| 0:28.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and |
| 0:33.6 | CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack |
| 0:40.9 | technology services, talent services, and real-world application. |
| 0:45.0 | For more information, go to teksystems.com. |
| 0:49.0 | Now let's get on to the show. |
| 0:53.4 | Welcome to today's episode, where we're going to explore the magic of branding with John |
| 0:57.7 | David's, branding expert, and author of Marketing Superpowers, Build a brand so good that |
| 1:03.1 | getting customers feels like magic. John's book promises methods to transform marketing |
| 1:07.6 | into a natural byproduct of a beloved brand. We're going to dive deep |
| 1:11.6 | into his strategies and frameworks that turn attention into sales and strangers into fans. |
| 1:16.9 | John, welcome to the show. Greg, thanks for having me here today. Yeah, looking forward to talking |
| 1:21.5 | about this with you. First, why don't we get started, if you don't mind giving a little background |
| 1:26.7 | as well as, |
| 1:27.7 | you know, what inspired you to write the book? |
| 1:30.5 | Yeah, I've been figuring out different ways to arbitrage traffic on the internet since |
| 1:36.2 | college. Started my first business when I was about 18 years old in college, and really |
| 1:42.1 | figuring that out was about figuring out where the traffic was on the |
| 1:45.5 | internet, how to capture it, how to monetize it. I did that with the early internet portals. |
... |
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