#568: Digital signage and brand strategy with Misty Chalk, BrightSign

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 28 August 2024

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to today’s episode, where we’re diving into the dynamic world of digital signage with Misty Chalk, Vice President of Sales, Americas at BrightSign. We’ll explore how digital signage is transforming brand strategies and customer experiences across various industries. RESOURCES Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

Click on a timestamp to play from that location

0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and sustainable.
0:26.3	This is what makes an agile brand.
0:28.0	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to T.E.K systems.com.
0:49.0	Now let's get on to the show.
0:57.0	Welcome to the episode where we're going to dive into the world of digital signage with Missy Chalk, Vice President of Sales America's at Bright Sign. We're going
1:01.9	to explore how digital signage is transforming
1:04.2	brand strategies and customer experiences across various industries.
1:07.8	Misty, welcome to the show. Thank you. Thanks for having me.
1:11.2	Yeah, looking forward to talking about this topic with you. Thanks for having me. Yeah, looking forward to talking about this topic with you.
1:14.7	Why don't we get started with you giving a little background on yourself
1:18.5	and your role at Bright Sign.
1:19.7	So yeah, so I have spent my entire career in AV and digital signage. So I have spent my entire career in AV and digital signage so
1:24.8	audio visual and digital signage for the last 26 years actually.
1:28.2	So most recently I've been a bright sign for the last six years running the
1:32.0	sales for the Americas both years running the sales for the
1:33.0	Americas both north and south America. But yeah I devoted my entire
1:37.5	career to basically this topic so it's something that I'm super excited
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.