568. The Hard Truth: It's Not Your Strategy, It's You (And How to Fix That)

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 5 September 2024

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

The sooner you learn this lesson, the quicker you'll get unstuck in your business and your life. It's not the strategy that sucks… it's you. You're not good enough… yet. This is a powerful realization because you can now do something about it. Listen in as I explain more when I had this realization back in 2018 and the power of the one thing.

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Transcript

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0:00.0	What is the one thing that if I did or one problem that if I fixed and if I focused on that
0:04.2	one thing, all of my other problems would go away.
0:07.6	Hey, everybody.
0:08.1	Welcome back to the fitness business podcast.
0:10.0	Today I'm going to talk to you about a simple question that you can ask yourself to help
0:13.7	you get unstuck in your business.
0:14.9	So it's a little bit of a mindset takeaway.
0:17.4	And this idea is trying to determine like what are the actions that you're taking
0:22.2	to try to solve certain problems and being honest with yourself and trying to determine,
0:27.0	A, are you actually solving the right problems? B, are you thinking that your strategy doesn't work
0:31.9	when in reality you might just not be implementing the strategy effectively? A good example of this
0:37.2	is back, I think this was 2018.
0:40.4	I was trying to figure out how to run Facebook ads for our business. You know, I knew that,
0:44.4	I knew that reasonably speaking to scale a multiple seven-figure company advertising was going to be
0:49.4	necessary. And this was even during the time that organic was working really well. Our organic
0:54.0	particularly was
0:54.8	driving the majority of our business. But I knew that it wasn't sustainable and I knew that we needed
0:58.7	systems to try to be able to scale more predictably, right? Because I just knew like, well,
1:03.3	I can't have Aaron post 10 times as much and the business will grow 10 times as much. So anyways,
1:08.1	I bought a couple of courses, tried implementing this, and I just couldn't seem
1:12.0	to get it to work. Well, I should say that I didn't really know if it was working, right?
1:16.5	And eventually I kind of scrapped it, and I just told myself, you know what, Facebook ads don't work.
	...

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